Business Video Production
What is a Business Video?
Business Video Production (also known as a Company Overview Video or a Branding Video) is a video that represents your business as a whole. It relates your company’s ‘why’ and demonstrates what problems you solve and how you help your customers.
A Business Video gives your future customers the peace of mind of knowing that your business will provide genuine value. That extra assurance helps convert leads into sales and website visitors into enquiries, all of which means more growth for your business.
Why our clients love Business Videos
Helps you stand out
Having a professional video that gives your company a clear and engaging story puts you head and shoulders above the competition.
People believe what they see. Show them that you exist, that you’re knowledgeable and that you’re ready to do business.
Fosters Customer Trust
Putting a face and personal touch on your company shows customers they can count on you.
Your message and your story are unique. It’s what makes the biggest difference between you and your competition.
Your Message in 2 mins
Your message professionally packaged in a short, engaging and compelling video that is easily shared and distributed.
A video true to yourself
Brings your core values and purpose to life. Remind yourself and your team why you get out of bed every morning
Example business videos
Inject inspiration into your business with some of our latest projects. We love our clients and we love to show off the work we do for them. We partner with them to get optimal results and move their business to new heights with Business Video Production.
Okay, so you’re fired up about Business Video Production and how it will help your company.
Read along below or jump to these specific posts about Business Videos:
- How Do We Script Your Videos?
- The Facts of Video in your Industry
- Use Story To Boost Engagement
- How To Tell A Story That Sells!
- The 4 Outcomes of a Great Business Video
- Keep on marketing especially when you’re already busy!
- Why is the Story Development Session so Important?
- Use Video to Increase Website Conversion!
- Use Video in Proposals or Quotes to Improve Your Sales Process
- How To Reach Your Target Market with a Business Video
- Need a 24/7 Sales Person? Use this strategy to increase revenue.
- Create Videos to inspire your team
- When is the right time to get a Business video?
- Don’t use video for Marketing
Who is the Business Video for?
Yourself – Strengthens conviction in what you do.
Your Team – Communicates the ‘why’ behind your business and the work your team does. Showcases their value as part of your company.
Current Customers – Repeat customers are the lifeblood of any business. Build loyalty and help them become rock-solid confident in their choice of using you. Drives repeat business and more referrals.
Sales – Win over more of the customers in your sales pipeline.
Marketing – Grows awareness or your company and helps website visitors take the next step, whether that’s providing contact information and converting into a lead or making a purchase.
We practice what we preach, watch these stories:
Experience the results. See the stories of how our clients grow their businesses with video.
Standing out from the competition is an obstacle and a challenge. Kai Konstruct uses video and storytelling as the solution to distinguish themselves from the rest.
Explore the mind of a creative. Leaving a lasting impact on the audience through visual storytelling. CSQD uses Overview, Case Studies and Content Videos to connect with their target market.
In an industry where it's notoriously hard to gain trust, Buzzword an SEO company uses video as a solution to build trust.
MXA Captial uses video to breathe life into an industry that is stereotypically corporate, resulting in massive growth and leads flooding in.
In an industry that is saturated and known for having a negative reputation, standing out becomes a challenge. There is a barrier of distrust in every interaction with a potential client.
the problem it solves
Get Your Company Out of Obscurity
Obscurity is when people either don’t know your name or don’t have a clear sense of who you are or what you stand for. Your Business Video Production will help your target market understand what you do, the problems you solve and the value you bring to them. It delivers a clear and concise message you can use in your marketing and advertising campaigns to create awareness and escape from obscurity.
Value it Creates
Improve Team Conviction and Company Culture
Behind every successful company is a committed, engaged and driven team. A Business Video Production is a great way to keep that passion alive and strong. Your Business Video does double duty: not only does it get your message out to potential customers, it also communicates it to the people on the front lines of your business. On hard days and during upswings, use it to remind yourself why you do what you do.
WHERE CAN I USE IT?
Sales, Marketing, Internal & Everywhere!
- Quotes, Proposals & Tenders
- Email signature
- Facebook Advertising
- Facebook Cover Video
- Youtube Pre-roll video
- LinkedIn Profile
- LinkedIn Company Profile
- Video Brochures
- and more!
Key Overview Video Stats
By 2019, video will account for 80% of all global consumer Internet traffic
Stay ahead of the trend and get in front of the rest of the world. Video is fast becoming the primary medium for online information – and with good reason. It’s the most effective way to get your message across. Creating a video is critical if you don’t want to be left behind in the changing face of the digital age.
Including a video on a landing page can increase conversion rates by 80%
It’s a proven fact: featuring the right video on your landing page will result in more conversions. Video is no longer just another way to get your message across – it’s a tool for increasing your bottom line.
A whopping 80% of users recall a video ad they viewed in the past 30 days
Consumers are facing an information overload and traditional advertising methods aren’t getting the same results they used to. Video is the exception. The ad retention rate is simply incredible. The online world is full of noise – a Business Video helps you break through it.
The top three most effective types of video content: Customer testimonials (51%), Tutorial videos (50%), Demonstration videos (49%)
Social proof is an important part of doing business. From word of mouth to online reviews, people put a lot of trust in the opinions of regular folks. Customer testimonial videos deliver social proof with a face-to-face touch. Combine this with How To and Demonstration videos to give your customers the kind of content they want.
More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years
More video is being consumed now than ever before. With its engaging format and ease of delivery, video is at the forefront of our new digital age and your customers expect you to deliver information using it. Video is no longer a luxury for businesses; it’s now considered a necessity.
Social video generates 1,200% more shares than text and images combined
People routinely scroll past text and images, but video content is arresting. Using video on social platforms is one of the most effective ways to engage with your audience. It outperforms traditional posting and images on a massive scale. The internet has gone social and video content is one of its driving forces, creating a key opportunity for you to showcase your business.
1) Developing Your Story
Your business is unique and has its own personality. To help you share that story with your audience, the Bizvideo team will meet with your team to hold a Story Development Session. During that session, we work out the four key elements of your company’s story:
a) Purpose: We start with the big picture, the reason behind the video.
b) Business Character: Then, we create the Business Character. It’s a way to highlight your company’s personality and humanise it so it really resonates with your audience.
c) Visuals: We map out a list of visuals to cover. Your story will be told through images as much as it will be told through the narrative. They’re also carefully selected to build familiarity and trust in your company.
d) Storyline: This happens behind the scenes. We develop the story and make sure it’s ready for production.
2) Producing Your Content
We’re videographers by trade, but we’re storytellers first and foremost. Like all good stories, the ones we tell are simple and straight to the point. That means a more effective video on a lower budget. Our small productions allow clients to go on with business as usual and feel more relaxed. The result is a video that feels natural instead of looking like a staged corporate video. Have a look at the content we’ve produced. Notice the difference all that comfort makes?
3) Editing Your Video
We take a unique approach to video editing. Instead of using run-of-the-mill techniques, our whole editing process is centered around your company’s story. With the story as our guide, we get to be a little more creative and make something that will have an emotional impact on the viewer. Our clients love seeing a fresh take on their own stories.
4) Spreading Your Message
A Business Video doesn’t belong in a storage room. It’s meant to be shared and seen by the right people. Your business was created to solve a problem – it’s part of your duty to get your message out to people who could use your help. There are lots of popular and powerful platforms you can use to amplify your message. We’ll help you create a distribution and marketing strategy to make sure your video reaches as many people as it can.
How do we script your videos?
We use the information we gain in our Story Development Session to come up with carefully crafted interview questions. The interviews are not scripted, but our questions are designed to draw out authentic answers. We want to get raw, real emotion out of every participant and the best way to do that is to give them the space to be themselves and speak from the heart. (View our video about scripting)
How long does the storyboarding process take?
Here’s the thing: we don’t storyboard our projects. It’s not because we’re lazy – we just developed an alternative system that is highly successful at creating visually breathtaking films. Instead of storyboarding, we use the Story Development Session to get an idea of what visuals we’ll need for your story. This keeps the film natural and authentic while maintaining its professional quality.
Do I need to hire actors?
We have a network of professional actors that we can call on when necessary. But we do like to give every video we make an authentic feel by showing your staff and your company. Humanising your business makes it more relatable and goes a long way to establishing trust and credibility.
Where are you located?
Our head office is located in Australia’s Gold Coast, but we service clients from all over the world, including New Zealand, USA, Vietnam, Singapore and South Africa.
How do you choose the music that’s featured in your videos?
Over our many years of operation, we have built a library of thousands of songs we can legally use for your video. We do, however, work closely with you and are open to any song requests you have.
How long have you been around?
Bizvideo was founded by Corne and Andre Lategan in 2010 and we have been creating videos for businesses ever since.
How many videos have you created?
In our eight years of operation, we have produced and created over one thousand videos for a variety of clients in almost every industry you can think of. We have extensive experience in creating effective video that leaves a lasting impression on the viewer.
What if I need a voice over?
Leave it to us! We have access to all kinds of talent that will get the job done just the way you want it.
How involved will I be?
As much as you’d like to be. In our Story Development Session, you will have direct influence on how you want the video to turn out. We will keep you updated and communicate our progress on a regular basis. Alternatively, you can just sit back and relax while we do all the hard work!
What if I want changes to the video after it’s been produced?
If changes are required, we implement them at no extra cost. But because of our unique and collaborative creation process, we almost never get requests for changes to the video after completion. Our planning is so good that 98% of our clients are happy with the first version.
Can we get an edit for social media?
At your request, we will provide an edit optimized to get maximum engagement and retention through your social media channels.
How big are the camera set ups?
We’re storytellers, so we like to keep things simple and not distract from the story. We have used every camera setup and found that a simple one is the most effective.
How long do shoots take?
The shoot time varies depending on what is involved with the filming. But our most common shoot time is a day session.
Do you charge extra for revision?
No. We’re confident that there will be minimal or no revisions needed for your video, so we don’t charge for any of them.
Where is your team based?
Our team is based in Australia’s Gold Coast. We do, however, travel to all major cities within Australia and around the world when needed to complete filming.
How much does it cost?
We create custom packages that are tailored to your business needs. When you inquire with us, one of our friendly team members will ask you a few questions, put together a package for you and give you all the information you need.
How long does it take to complete a whole project?
The time it takes to complete a project varies depending on a number of different factors: time of year, how busy we are, available filming dates and travel. Our average start-to-finish completion time ranges from 4 to 6 weeks.
How do I know my video will be the same quality as the others?
We’re perfectionists. We would never release a video until it’s ready and has passed through our quality assurance process. Every video also goes through our creative director, who is responsible for consistently upholding the quality of the work we create.
Will filming a Business Video disrupt our everyday business activities?
One of the reasons our clients love us so much is that it feels like we’re not even there even while we’re filming. We don’t use a giant film crew, so you don’t need to shut everything down. We’re looking a video that’s natural and authentic, and you can only get that by preserving your team’s routine.
Must Read Business Video Production Posts
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