Use Story To Boost Engagement

Episode

by | May 28, 2018 | Blog Video

The Dream

Imagine you’re sitting on a beach somewhere on an island enjoying a cocktail meanwhile, your business is thriving and your social platforms are generating new business for you on autopilot. That’s the dream we all have! What if I told you that you had all the tools at your disposal to make that happen? The reality is, your social presence should be generating leads and new business for you all the time. You should be using social media as a platform to grow your business. It’s not as easy as it sounds but with some hard work and understanding a few key methods, you’ll be on the right path, which is more than I can say for most businesses.

The Game Plan

Understanding this vital, proven strategy is key to unlocking your social success. This is a technique humans have been using to communicate with each other for thousands of years, storytelling. Storytelling is key as it captivates and engages an audience. In order for your business to be successful on social media, you need to create a brand story. This is an underlying theme that carries across all your social platforms. Every piece of content that you post must align in some way with this brand story. It creates a look and feel to your social presence that engages your audience and attracts more people. Story emotionally connects your business to your audience.

If you start to implement this structure, you will already be ahead of the majority of small to medium businesses. Remember, this isn’t some magic wand you can wave and have a massive following with crazy engagement. It takes consistent hard work over time to build up to that level.

The Vehicle

Using story is great but equally important is the way you deliver the story. The most effective, proven way to deliver content is through video. It is the vehicle that engages the highest amount of people and gets the best results. Video is the best way to communicate your story. There are over 100 Million hours of video watched every single day on Facebook. Video posts get the highest engagement than any other form of media posted on facebook. Using video for your business is a no brainer.

Getting Seen

Facebook has over 2 Billion active monthly users. Within those 2 Billion people is your target market. There is a large number of people just waiting to encounter and engage with your business. The reality is, not everyone cares about what you’ve got to give. Not everyone wants to hear your story. It becomes your job as a business to find the people who do care and will want to engage with your company. Facebook ads give you the power to find those people and put your message in front of them. Learn how to use the Facebook advertising platform or hire someone who knows what they are doing. Get your brand story in front of the right people.

About the Author

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Corné Lategan

Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.

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