Use Video to Increase ConversionQuick One
Use Video to Increase Conversion
Use video for conversion. Forget about using video for marketing just for one second. It is definitely crucial to use video for marketing but let’s focus on conversion.
You’re probably spending a lot of time and money to get people to your website right? You may be networking, prospecting, spending money on Google ad words or even Facebook ads. Whatever you are doing at the end of the day people are going to go to your website to check you out.
Create Video for your Landing Page’s
When they arrive on your webpage or landing page they are going to want to validate who you are as a company, who you are as a person and also validate your products and services. This is where using video for conversion comes in. Create videos on your website that validate all those concerns. Fill your website with videos that build trust and confidence in your business or product. This will increase conversion.
Get your Message Clear
Get clear on your message, get clear on your story. Create videos that show the feature, advantage, and benefit to the person buying in relation to your product. These videos, whether it’s testimonial style videos or an overview film of your company, it will convert more people.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.