From blog videos, recent projects, tools and customer interviews, this is where you will find resources to get to the next level as a builder.
[Episode] – Thank you 2017
2017 was absolutely amazing! Not only did we create hundreds of videos for our clients but we learnt so much about ourselves and what value we provide. We have so many people to thank for that.
[Episode] – What to do if you hate being in front of the camera
What should you do if you hate being in front of the camera? 4 Tips to help you become more comfortable.
[Episodes] – What Videos to use for your 2018 Strategy
So by this time, I get asked a lot, “What is the strategy for 2018 when it comes to video and video marketing, and using video as sales tool?” In this video I just want to give you a few ideas to think about.
[Episode] – How to build trust
How do you build trust in this digital age? Here are three points on how to build trust and become a trusted advisor.
[Episodes] – How much time should you invest in video?
Anything worthwhile takes time, but how much time should you invest in creating videos for your business?
These days, with technology and content available on the Internet, 70% of a sale is done before the customer inquiries.
[Episodes] Don’t use video for Marketing
Don’t use video for marketing. Instead, focus on creating a story that will engage people, connecting them to your business on an emotional level.
[Project] Hennessy Building Projects | Investors Overview Film
Our friends at Hennessy Building Projects came to us with an idea and that was to create a story to designate with investors from Sydney, Melbourne and Brisbane.
The purpose of the film was to showcase the beautiful duplexes they create for investors and portray Hennessy as the experts when it comes to planning and building duplexes on the Gold Coast.
[Project] – Simply GC | Broadbeach Waters Buyers Agent Video
A recent film we created for the awesome bunch at Simply GC.
[Project] – Simply GC | Isle of Capri Buyers Agent Video
A recent film we created for the awesome bunch at Simply GC.
[Episodes] Purpose – The 5 Categories of Purpose we use for Business Videos
In this video, I go on to explain why it’s important to be clear on purpose before you start thinking about creating a video for your business regardless of the outcomes you want to achieve.
I also explain the 5 categories we use with all the films we create to give the audience a better understanding and get them to connect better on an emotional level.
[Episodes] “Results” – the most important factor in Case Study & Testimonial Videos
Results is the most important part of any case study or testimonial video. Results on it’s own is not good enough though, you need the build up and context that Desire, Conflict & the Journey/Solution provides to make it exceptionally powerful and trustworthy.
Putting the Problem First: Why Starting with Strategy Won’t Get You Results – and What to Do About It
As humans, we can’t and won’t tell the difference whether something is true or fiction! In this article we talk about social proof.
[Episodes] Use the “Journey” to Educate and “Solution” to Validate.
Conflict may be seen as negative but in the world of storytelling it is a key part of moving the character to take action. Therefore it can be seen as positive.
Influence: Why do we always fall for it?
As humans, we can’t and won’t tell the difference whether something is true or fiction! In this article we talk about social proof.
[Episodes] How we use Conflict to Engage
Conflict may be seen as negative but in the world of storytelling it is a key part of moving the character to take action. Therefore it can be seen as positive.
[Episodes] How we use Desire to Engage
Story is all around us! In the next few episodes I will be breaking down the formula that we use. Today we start with “Desire” and why’s it’s so important.
8 Steps To Make Your Video Stand Out And Get It Seen
What is your Point of Difference? How do you stand out? Here are 8 very important steps you need to take before you commence your video production to ensure your video stands out and noticed.
Video can help your company measure Content Marketing Engagement
How do you measure content consumption? Video may be the answer. Starting or implementing a new content marketing strategy can be daunting because it's hard to measure the results. It's hard to figure out what type of return on investment (ROI) your company can...