[Episode] Facts About InstagramEpisode
There may be some facts about Instagram that you probably didn’t know about, and in this
32% of everybody who uses the internet is on Instagram.
That’s one in three people that have access to the internet are using Instagram either actively or have signed up
Videos on Instagram get two times more engagement than any other social media platform.
What does this mean for you? Well if you’re not on Instagram or taking Instagram seriously as a business, then you are losing money. You’re losing potential clients, you’re losing customers, you’re losing a massive billboard that you can display your product on.
Instagram is one of the most effective ways to market your product or your service, but don’t take my word for it.
Facebook, the owner of Instagram has projected that the total ad revenue for 2018 will be $5.5 billion. That’s up from $1.5 billion in 2017. That’s a huge leap from 1.5 to five. So if you’re not on the platform, that 32% of all people who have access to the internet are on, then you better get on it and take it seriously, because you’re missing out on advertising your brand and product to one and three people.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.