How we use Conflict to Engage

Episode 003

by | Apr 20, 2017 | Episodes


Conflict is important.
Conflict may be seen as negative but in the world of storytelling it is a key part of moving the character to take action. Therefore it can be seen as positive.
Without conflict, we have no need to make a decision to take action.

The Story Formula:

  1. Desire (Click here to view the episode on desire)
  2. Conflict (You are here)
  3. Journey/Solution (Click here to view the episode on journey/solution)
  4. Results (Coming soon)

About the Author


Corné Lategan

Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.

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