How we use "Desire" to "Engage"

Episode 002

by | Mar 6, 2017 | Episodes

Story is all around us!

I wouldn’t be surprised if you remember stories that were told to you 20, 40 or even 60 years ago.

In the next few episodes I will be breaking down the formula that we use to help engage an audience.

Today we start with “Desire” and why’s it’s so important.

The Story Formula:

  1. Desire (You are here)
  2. Conflict (Click here to view the episode on conflict)
  3. Journey/Solution (Click here to view the episode on journey/solution)
  4. Results (Coming soon)


About the Author


Corné Lategan

Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.

View all posts by Corné


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