What Videos to use for your 2018 StrategyEpisode
I love December because it’s almost time for a New Year and for new ideas.
So by this time, I get asked a lot, “What is the strategy for 2018 when it comes to video and video marketing, and using video as sales tool?” In this post I just want to give you a few ideas to think about.
1. Overview Film – Create a new one or modify it
If you do have an overview film for your business, now is the perfect time to have a look at it and re-evaluate where you’re at.
Talk to your sales team and see how they were able to use this video as a sales tool, and also get their feedback on it.
It might just need a few tweaks here and there because you might have grown as a business, you might have extra team members on, and you might have other successes, part of 2017, that you can include in this overview film.
You might even consider creating a whole different version for different purposes. But again, have a chat to your team, especially your sales team.
If you don’t have an overview film for your business, now is the perfect time to start planning for it and also creating the overview film so that when January comes you have the video ready before you even open the doors.
It’s extremely important not to leave it until 2018 because you will just get stuck into operations and you will never get this video created for your business and you will struggle to stand out without it.
2. Create Case Study or Testimonial Videos
Remember Case Studies = Instant Validation!
The second type of film that I would suggest is case study stories or testimonial videos.
2017 went so quick, so go back, have a look at some of the amazing wins and amazing clients you’ve had, and see if you can create some stories on these clients.
You have to ask yourself and your team the following question, “If we highlight and tell the story of this client, will it help us close more deals and also set better client expectations for the future?”
Remember, case studies and testimonial videos are extremely powerful because they equal instant validation.
So the great thing about testimonial videos and case studies are that you can use it wherever in the customer journey. So you can use it to call prospects or even warmer leads, or even though clients that you want to get over the line.
More importantly, you can use it for your current clients because it’ll build more loyalty, you’ll get more referrals, and I think this is the biggest reason why you should create case studies. And that is for yourself and for your own team. It is time to celebrate what you guys are doing for your clients.
3. Create ongoing Educational Content Videos
The third type of video that I would suggest is educational content videos, similar to the video above.
It’s a great way to educate current clients, future clients on ideas that you might have and also get them really excited about your company.
The best time to start looking at these content videos is in December because you will have so many amazing stories to tell. You will have a lot of frequently asked questions, and more importantly, you will have a lot of objections that might have come up, especially in the sales process, that you can go and create specific content for and overcome those objections and build value.
Go make a list of objections you heard throughout the year and create videos to educate and build value around the objections your customers have.
There are a lot of different type of videos that you can create, recruitment videos, training videos, the list goes on. I just wanted to give you three to think about because these have worked really well for our clients.
Remember, before you create any video whether it’s an overview, a case study or a testimonial, or content videos, you have to get really clear on the purpose on why you’re creating this video.
If you want to learn more about Purpose click here. I go into a little bit of detail, it’s a really short video about the importance of purpose.
Good luck for 2018!!!
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.