Purpose - The 5 Categories of Purpose we use for Business Videos

Episode 006

by | Sep 11, 2017 | Episodes

In this video, I go on to explain why it’s important to be clear on purpose before you start thinking about creating a video for your business regardless of the outcomes you want to achieve.
I also explain the 5 categories we use with all the films we create to give the audience a better understanding and get them to connect better on an emotional level.

About the Author


Corné Lategan

Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.

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