I love December because it’s almost time for a New Year and for new ideas. So by this time, I get asked a lot, “What is the strategy for 2018 when it comes to video and video marketing, and using video as sales tool?” In this post I just want to give you a few ideas...
How do you build trust in this digital age? Here are three points on how to build trust and become a trusted advisor. 1. A GREAT first impression. Focus on having a great first impression everywhere. And when I say everywhere, I mean on your website and on all the...
Anything worthwhile takes time, but how much time should you invest in creating videos for your business? These days, with technology and content available on the Internet, 70% of a sale is done before the customer inquiries. This is great because you think about the...
Don’t use video for marketing… Instead, what you should be focusing on is creating a story that will engage people, connecting them to your business on an emotional level. Once you have a strong story, you should use the video in the following ways: The first...
In this video, I go on to explain why it’s important to be clear on purpose before you start thinking about creating a video for your business regardless of the outcomes you want to achieve.I also explain the 5 categories we use with all the films we create to give...
The last piece of the puzzle. Results. Results should mirror the Desire the character had in the beginning of the story. If not, well then it’s most probably not a case study or a testimonial video but some form of entertainment. If the character desired...