How To Nurture Your Leads
Email Is Not Dead Email is most definitely not dead. It may be much less effective than it used to be 10 years ago but to write it off is like throwing away money. You can still use email in many ways to generate a positive return. When it comes to lead nurturing,...
How To Attach Story To Your Business
Story Is In Everything The coffee culture is massive here in Melbourne. Its one of the facets of the city that I love. Pour over coffee is a personal favourite and to understand why it is so special, you need to know the story behind it. When you get a coffee, there...
How To Craft The Perfect Customer Testimonial
How To Craft The Perfect Customer Testimonial Blog Getting your audience to convert is tough.. Let alone creating engaging content that is meaningful to your prospect. What about getting them to take action? Yep, it’s no easy feat. Luckily, like me, you...
The Importance Of Authentic Storytelling In Business
Authenticity Changes Perception Forced of fake? When you watch two different stories, one is authentic and genuine, the other is forced and fake, would you be able to tell the difference? After watching a video with a disingenuous story, how does it make you feel?...
