The Importance Of Authentic Storytelling In BusinessEpisode
Authenticity Changes Perception
Forced of fake?
When you watch two different stories, one is authentic and genuine, the other is forced and fake, would you be able to tell the difference?
After watching a video with a disingenuous story, how does it make you feel? Does it change your perspective on the business?
The reality is, people are not dumb. We can tell the difference.
Having a story that is forced and fake can be very damaging to your brand. It reflects your business as being untrustworthy. The opposite is also true. When you have a genuine authentic story that conveys raw and real emotion across to your audience, they can tell.
A connection is created in the viewer with your business. The power in this connection is that it can shift a person’s perspective of your business. Where there was once skepticism, there it brings reassurance and clarity.
When the viewer can tell that they are hearing a story that is authentic, it begins to tear down the boundary of distrust. They begin the process of knowing, liking and trusting your company.
The impact that having an authentic story in your company has, can be felt across all aspects of the business.
It can greatly impact your sales process.
The importance of building trust in your target market cannot be overstated. Trust is essential in every transaction. Whether it is a product or a service in any industry. Where there is an exchange of value, there is a level of trust that is needed.
The challenge then becomes, how do you build trust?
Using authentic stories is a great place to start. When you combine good storytelling with video, you get a winning combination.
Video is the best way to get your message across to an audience.
People process visual data 70,000 times faster than audio or text.
This means that you have an opportunity to tell a story in a way that is much more effective than anything else.
Your story can be integrated into every piece of content that you create, In every video you make. Learn to tell stories that are real and authentic, in a way that your audience will receive it and watch the results.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.