This is where the fun begins. The Journey’s purpose is to educate your future clients on what they don’t know. The Solution is there to validate what they now know through the education. You probably know the saying – “you know what you know and you don’t know...
Conflict is important.Conflict may be seen as negative but in the world of storytelling it is a key part of moving the character to take action. Therefore it can be seen as positive.Without conflict, we have no need to make a decision to take action. The Story...