Include Objections In Case Study VideosEpisode
Adding Value To The Sales Process
Case Study videos can be used in many ways to benefit your business. They can play a big part in growing your business by getting more clients. Another way that case studies can be used is in the sales process. You can send out your case study videos to some of your prospects that may still be sitting on the fence. A great way to assist them in making a decision is to include some of your most common objections within your case study. The worst objection you can get is the one that you don’t know about. The one that the prospect doesn’t tell you. Including these objections in your case study gives you the opportunity to address and overcome these objections before they are brought up. Write down the most common objections that your clients have. You’ll find that when you ask a few trusted clients what their objections were when deciding to use your business, they will be very similar or the same. We are all human and we all have similar objections.
The Purpose Of Case Studies
When you create a case study, you are painting the future desired state of the customer. You are showing them what life can be like without their problem and how you are the solution. It gives the prospect a way out of their current state and moves them to take action towards their future desired state. This is why Case Study Videos are so powerful. They create an emotional connection in the viewer that moves them to take action. Video is the catalyst that allows you to convey the message of the future desired state to your audience. It is the most effective form of communicating a message to an audience. Video allows the audience to visually see your business in action. People believe what they see more than what they read or hear. It builds trust and credibility in your message and validates what you are saying.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.