Case Study Videos have been shown to be the most effective type of online video in terms of positive business impact. Seeing another consumer’s personal journey resonates with viewers and creates an indelible awareness of your brand.

The top three most effective types of video content: Customer testimonials (51%), Tutorial videos (50%), Demonstration videos (49%)

Social proof is an important part of doing business. From word of mouth to online reviews, people put a lot of trust in the opinions of regular folks. Case Study Videos deliver that social proof with a face-to-face touch.

Marketers who use video grow revenue 49% faster than those who don’t

According to Wordstream, video plays a huge part in growing a business. Companies that use video in their marketing see their revenues climb at a much faster rate.

Using video on a landing page can increase conversions by 80% or more.

If you thought we were exaggerating when we said video could boost your conversion, think again. In fact, we were kind of downplaying it. Videos are such a powerful sales tool that you could be missing out on an 80% increase in sales by not featuring one on your landing page. (Don’t worry, it’s not too late to make a change and skyrocket your landing page performance.)

An initial email with a video receives an increase click-through rate by 96%

It’s difficult to get your email to stand out from the rest. No one wants to read yet another marketing email. So why not take reading out of the equation? A Testimonial Video makes it harder for your prospect to ignore your email and easier for them to get the information you want to deliver. It’s no wonder video almost doubles engagement with email.

How Are Testimonial Videos Scripted?

Social proof works best when it feels natural, so we don’t script the entire video. But we do come prepared with the right questions. First, we hold a Story Development Session with every client where we hammer out the core components of the message. We then use that information to carefully construct questions that are designed to get an authentic and enthusiastic response from the customer profiled in the video.  

Where Is the Bizvideo Head Office?

We’re based in Australia’s Gold Coast. Our services, however, are not limited to this beautiful region. We travel to all major cities in Australia as well as Internationally. Whatever it takes to get the job done!

How Involved Will My Customer Be in the Creation Process?

After confirming with their customer, most of our clients simply give us their name and contact details during the Story Development Session. We handle the rest from there. We will form the questions and liaise with your customer. Before you know it, you’ll be watching your video.

How Is the Music for My Video Chosen?

We have access to a library of thousands of royalty-free tracks that we can use to complement your amazing video. If you have any preferences for music, we can include it in the video (so long as it’s royalty-free).

Can Changes Be Made After the Video’s Finished?

We’re always happy to implement any changes you may want at no extra charge. We strongly believe in our creation process, since 98% of our clients are overjoyed with the final product and do not require any changes!

What if I Want a Social Media Edit?

Ask and you shall receive! We love adding value to your experience with us. We’ll be glad to create a short edit designed for your social media channels at your request.

What Gear Do You Use to Capture Testimonials?

We’re storytellers first and then videographers, which means we like to keep things as simple as possible without compromising quality. We don’t want our setup to distract from the most important part of the process and the video: the story. We’ve experimented with many different camera setups and found that a simple one is the most effective.

How Much Time Does Filming Take?

It varies with each project, but the filming process normally takes place in a one-day session.

What does a video like this cost?

We assess every business and create a custom package that is tailored to your company’s individual needs. If you’re interested in a putting together a Case Study Video, give us a call and one of our friendly team members will assess your needs and create a video package that uniquely suits you.

What Is the Full Timeframe for Creating a Video?

Each project is unique and there are many variables that may affect the time it takes to produce your video, such as available filming dates, time of year, weather and travel. Our most common completion time frame, from start to finish, is between 4 and 6 weeks.

How Will I Be Sure that My Video Will Look as Good as the Others?

We’re perfectionists. We have a rigorous quality assurance process to ensure that every video we produce meets our standard. We settle for nothing but the best. Our creative director gives every video his approval before it is delivered, and we never release a video unless it’s completely ready.