Ep. 90: Getting clear on your Story as a Builder
Listen to the podcast: To stand out as a builder, you need to clarify what sets you apart. To get clear on what makes you different, you first have to get clear on your vision. This will let you define who your ideal clients are. It will also clarify what message to...
Ep. 88: What is Story Marketing for Builders?
Listen to the podcast: Builders often struggle to stand out. How do you set yourself apart? How do you differ from other builders? Some think it’s implementing tactics. We’ve found that if you can form an “emotional” bond with ideal clients, it’s easier to stand out....
Ep 87: Persuasion for builders
Listen to the podcast: I see three problems builders struggle with personally. Three things: Some are scared of getting their business noticed (If they don’t know you, they can’t do business with you) Some are not sure how to differentiate themselves from other...
Ep 85: People don’t remember what you say. They remember how you make them feel.
Listen to the podcast: Ever wonder why clients don’t like it when you deliver bad news? It might be due to the difference between System 1 and System 2 thinking. Sometimes it’s not about what you say either. It may feel like there is a disconnect between you and the...
