![[Episodes] Purpose – The 5 Categories of Purpose we use for Business Videos](https://bizvideo.com.au/wp-content/uploads/2017/09/Video-Image-Thumbnails.001-1080x675.jpeg)
![[Episodes] “Results” – the most important factor in Case Study & Testimonial Videos](https://bizvideo.com.au/wp-content/uploads/2017/05/results-testimonial.001-1080x675.jpeg)
[Episodes] “Results” – the most important factor in Case Study & Testimonial Videos
The last piece of the puzzle. Results. Results should mirror the Desire the character had in the beginning of the story. If not, well then it’s most probably not a case study or a testimonial video but some form of entertainment. If the character desired...
Putting the Problem First: Why Starting with Strategy Won’t Get You Results – and What to Do About It
Putting the Problem First: Why Starting with Strategy Won’t Get You Results—and What to Do About It Article 3 Creating beautiful videos or engaging in any other kind of marketing just for the fun of it or because it’s something you think you should be doing won’t...![[Episodes] Use the “Journey” to Educate and “Solution” to Validate.](https://bizvideo.com.au/wp-content/uploads/2017/04/Episodes-Use-the-22Journey22-to-educate-and-22Solution22-to-validate..001-1080x675.jpeg)
[Episodes] Use the “Journey” to Educate and “Solution” to Validate.
This is where the fun begins. The Journey’s purpose is to educate your future clients on what they don’t know. The Solution is there to validate what they now know through the education. You probably know the saying – “you know what you know and you don’t know...
