In a world of rapid change and lack of focus it’s more important than ever to create predictability in business.

I’ve been thinking a lot about this topic the last few weeks and one of my goals for 2019 is to create predictability in our own business.

Going back to “the lack of focus”. You know exactly what I mean by distraction. You’re probably experiencing it right now reading this otherwise you would be hard at work growing your business.

I feel it’s important to create systems that will cause predictable outcomes. One of the tools you can use within your Marketing and Sales Systems are videos with a clear and results focused message.

If you want to make an even bigger impact you can use storytelling within these videos because people will be:

  • More engaged
  • Relate
  • Inspired
  • More inclined to share

And all of this means you’re not giving ‘human error’ a chance to mess up the growth of your business. Your sales team can literally ‘pitch’ their prospects by clicking play.

You business partners or key referrers can literally press play and the video does all the work.

Trust me on this. I’ve seen what happens behind the scenes of our customers. Their approach to business changes for the better because they have assets that create predictability which means their business advances.

Make sure you watch some of the full video projects on our website below:

If you would like to have a chat about your business in 2019 and where video can take it, book in a free strategy session below: