Kidzspace | Maria Case Study VideoProject
Climbing The Mountain
Being unique and standing out from your competition, at times can feel like you’re fighting a losing battle. How do you get your audience to notice your brand in a sea of businesses that are just like yours, claiming to deliver the same product or service?
It seems like an impossible feat. When you stand at the bottom of the mountain it can look like its impossible to climb and the journey can seem endless. However, with the right training, direction, and technique, the mountain will be conquered.
As you get closer to the top, it doesn’t seem as impossible as it did from the bottom. The same concept applies to build your brand and stand out. The key is to command attention and break out of obscurity, the state of being unknown, by using something that is unique to your business.
Every business has this one unique point of difference and using it has proven to be a very successful technique in standing out of the crowd and creating awareness for your brand. Kidzspace are using this technique to get in front of their audience and make waves in their industry.
Storytelling Breaks Down Barriers
Every business has a unique story. It is the one asset that no one can copy or counterfeit. Every client of yours has a unique story that no one can copy.
Storytelling is a highly effective form of communication that humans have been using for thousands of years. The concept of storytelling has stayed the same but the method has evolved.
Story creates emotion in people, it creates a connection that breaks through the barriers of unfamiliarity. If you have a connection with a story that you’ve read or seen or heard, you feel like you know that situation or person, even though you haven’t met them before.
Applying this idea to business is highly effective and it is a technique that works. Creating a highly effective story is something that we have become experts in.
We have created over 1000 stories that are highly engaging and effective. We run all our clients through a process we call Story Development. This is where we dive deep into your business to find your story.
Video Delivers Your Story
Once you have created your unique story, you need to deliver your story in a way that people will see it. Text, images, and audio are all good ways to distribute your story to an audience, however, video is the most effective form of communication for delivering your story.
Using video is proven to be the best way to get a message across to your audience. Video creates the highest engagement that allows people to connect with your story. it is this connection that moves you out of obscurity, into familiarity and moves the viewer to take meaningful action.
This is the formula to stand out from your competition. Story plus video equals success. There are many types of videos you can use to package your message.
The video above is a case study video. this is a type of video that is a highly effective form of social proof. It tells the story of one of your clients and puts the viewer in their position.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.