There may be some facts about Instagram that you probably didn’t know about, and in this post I’d like to tell you about a few that I think is important.

32% of everybody who uses the internet is on Instagram.

That’s one in three people that have access to the internet are using Instagram either actively or have signed up to it. More than 40 billion pictures have been uploaded to Instagram since it started. Of those 40 billion, the most taken photo of food is pizza. That’s right. Pizza. And sushi isn’t far behind.

Videos on Instagram get two times more engagement than any other social media platform.

What does this mean for you? Well if you’re not on Instagram or taking Instagram seriously as a business, then you are losing money. You’re losing potential clients, you’re losing customers, you’re losing a massive billboard that you can display your product on.

Instagram is one of the most effective ways to market your product or your service, but don’t take my word for it.

Facebook, the owner of Instagram has projected that the total ad revenue for 2018 will be $5.5 billion. That’s up from $1.5 billion in 2017. That’s a huge leap from 1.5 to five. So if you’re not on the platform, that 32% of all people who have access to the internet are on, then you better get on it and take it seriously, because you’re missing out on advertising your brand and product to one and three people.

Make sure to check out our blog and our social media (instagram, youtube, facebook, linkedin) for more tips and tricks on everything about the business.