Summary:
Since you started your business, everyone’s probably been preaching that you should do content marketing.
But why?
You might have tried it, and found it didn’t really bring any results.
Before we go any further… we have to ask “why” even do it.
And that is what we discuss in this video.
There are 3 things you need to consider as a builder.
- One – Attraction
- Two – Trust
- Three – Conversion
If you don’t understand (to some degree) what each component should accomplish and the best way to execute on it, then doing content marketing for the sake of it will result in:
- Money…. down the drain.
- Valuable time… down the drain
- Confusion for your market you’re trying to talk to.
- No results.
If you’re anything like me, then you probably want results whenever and wherever you invest your time and money.
So before you start (or continue) content marketing, make sure you watch this quick 11-minute video.
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