Southern Cross University And Airways Aviation | Overview Video


by | Nov 6, 2018 | Recent Projects

Trust Is Critical

With any business, whether it is a product or service that you are selling, to get over the line there needs to be some level of trust between you and the potential customer.

Before there is an exchange of value there needs to be an exchange of trust. Some industries may require a higher level of trust than others.

If you are making a life-changing decision like buying a house, or in this case, choosing where and what to study, chances are you will need at least a slither of trust in the provider that you choose. If you are buying milk from the supermarket, you may not need as much trust in the milk provider than in a university course provider.

Building and establishing trust in your audience can be a challenge that your business will face sooner rather than later. Youll find that your bottom line will be directly affected by the level of trust that you hold in your respected market.


Establishing Trust In Your Industry

Trust is something that will build itself in your market over a period of time. However, there are ways that you can speed up the process and start actively building trust in your brand.

By using the tools that are readily available to every person, you can begin to establish trust in your industry. Trust is built when your business or brand creates a connection with your audience. To even have the opportunity to create this connection, it requires you to be using social media to your advantage.

Social media, when used properly can be one of the biggest assets to your business. Imagine a place where all your customers meet and tell their friends and family about their experience with your brand.

If you can leverage that platform to bring in referrals and leads it can be huge for the growth and longevity of your business.


Video Is The Rocket Fuel

If you really want to accelerate and establish trust in your industry then you need to use video. Using video is like pouring rocket fuel on the fire of social media.

Southern Cross University and Airways Aviation understand this concept and we have created a business video for them that functions as a highly effective form of social proof.

Video has the highest level of engagement and retention than any other form of content. Video is able to capture and command the attention of an audience. It is the most effective way of delivering a message and therefore creates an emotional connection that builds trust.

About the Author


Corné Lategan

Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.

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