PJH Constructions Fiona & Wayne | Case Study VideoProject
A Place to Call Home
The joy and fulfilment in Wayne and Fiona is evident in the video. PJH Constructions have delivered a beautifully constructed home that shows excellence in every detail. They went above and beyond in every aspect of this build. To Wayne and Fiona, PJH Constructions became part of their home for the duration of the build. The trust and friendship that was built is evidence of the hard working, trustworthy qualities of PJH Constructions.
The Power of Case Studies
One of the most effective forms of video is Case Studies. They are a powerful tool that will be an asset to your business for years to come. They build trust and credibility in your company by showing the outcome of a satisfied client. This results in an easier sales process and more business! Case Study Videos show the story behind the project. It gives people insight into exactly what you do. These days, your potential customers want to have social proof that you can deliver on your promise. Case Studies give you the power to package all of that into a 2-3 min video that can be shared online.
One Video, Many Application’s
Case Study Videos can be used in a number of different ways. They have great potential to help your business grow and reach new heights.
- Social Media – As a form of social proof, there is no better place for a Case study video to be found than Social Media. Show off your work and success to the local digital community and get your followers talking about how amazing you are. This increases awareness for your company and will result in your business getting out of obscurity. You never know how far a video on social media can go.
- Website’s and Landing Page’s – Case Study Videos are a great addition to your website. They stand out and help to increase the conversion rate of your website. It could result in an increase of leads and inquiries coming through your website. The same can be said for landing pages. Using video on the landing page will convert more traffic.
- Email Marketing – Sending your video to a list of past and current clients is a great way to get back into contact and can lead to repeat business. It is a great way to ‘break the ice’ with a new lead by sending them a case study video in an email. That way they will already know what you can do and the results you can get before you even speak to them.
These are just a few of the many applications for case study videos within your business. They are great assets and becoming more and more popular.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.