Summary

In business, you have a lot of fights to fight, false beliefs to be broken and a lot of empty convincing. Over and over again.

We met Mike from Stellar Insurance at a small monthly business breakfast in Brisbane.

Over time, Mike was able to educate us, and we realised the value he creates for his clients.

The problem Mike had was that there are a whole bunch of “False Beliefs” in the insurance industry.

Most businesses in the space don’t do anything about it. This is where the Stellar team is different.

They decided that it’s time to overcome these False Beliefs and educate their clients and prospective clients about the value of having a broker on their team.

Best of all, we created five different stories to connect and engage the target market and show how Stellar is different.

Resources & Links

Book 15 Minute Phone Meeting with me:
https://bizvideo.com.au/15min-video-strategy-call/

Transcript

Every business will have a risk and every business needs to understand how to manage that risk. It is all about understanding what are those exposures, what the likely impact, how frequently is it likely to occur?

So that every one of those risks, we can then manage. To have a client tell us that they’re happy for us to make the decisions on their behalf. That gives me enormous satisfaction knowing that if something goes wrong for this client, we’ve got their back always.

Stellar is a commercial insurance Roky phone. Stellar was actually formed and named after my granddaughter. Essentially what we try and do for our clients is make their life as simple as we can and when it comes to risk. Our experience is that every business is slightly a different risk profile.

So it’s really a matter of understanding the client so you can tailor a solution to their particular needs. We are always in a position to influence their decisions, but we become most influential when our relationship with the clients is built on trust.

So many of my clients now will just simply say, you go ahead and do whatever you think is the right thing because they trust that decisions I am making, I’d be making, if it was my business that was being insured. Insurance without that trust is very, very difficult.

There’s a genuine desire from everyone within the business to get the best outcome for the customer. So then they’ve got that peace of mind, they’ve got the clarity, they’ve got the understanding, and they know what they’re covered for and what they’re not covered for. This industry doesn’t have a good reputation generally.

Just to have our clients feel like they are being looked after and safe. Those sorts of things really inspire us. I don’t want Stellar to be the biggest brokerage, but I do want Stellar to provide that level of service that always delights our customers. The best part of Stellar is the people who would go out of their way to make sure we get the result that the clients are after.

The business was named after my daughter. So because it means my daughter it also means the business and my family. Encapsulating that. It’s not just a name, it’s our family, it’s our live. It’s everything.