Here is a really big potential opportunity if you’re in business. If you sell something to someone chances are the thing you’re selling them is actually creating more problems for them. In this podcast, I share a story and a few ideas so you can ‘solve’ some of these ‘additional problems’ for your customers. Your customers will win and so will you.

I wouldn’t be surprised if you remember stories that were told to you 20, 40 or even 60 years ago.

In the next few episodes I will be breaking down the formula that we use to help engage an audience.

Today we start with “Desire” and why’s it’s so important.