Clarke's Design And Construct | Global Footcare Case Study VideoProject
Disrupt Your Industry
The way to stand out in your industry is to disrupt it. Do something that no one else is doing and show the market that you are here to make some waves. When comes time to actually execute on that, there can be a few challenges.
Where do you start and how do you ‘disrupt’ your market?
Attention is hard to gain and easy to lose. It is what your business needs to help it grow. If you want to make a mark in your industry, you need attention.
There are many ways to get more attention for your business. It is getting easier to release content than ever. With social media, you can post anything to anyone you want.
Where do you start and what strategy do you use? In this video, Clarks Design and Construct is using Social proof as a strategy to get more attention for their business.
This is especially effective in the construction industry.
The construction industry is a good example of an industry being disrupted by a few who are choosing to use social proof to get attention and stand out.
There are not many businesses in this industry that are using this strategy which is why it is proving to be so effective. It is helping to get bigger deals and more clients. It helps improve conversion and results in more sales.
Social Proof is when you take a customer testimonial and leverage it for attention on your company. This immediately validates your service or product and builds trust in the eyes of the consumer.
It gives credibility to your business and allows you to position yourself as an authority in the industry. This is extremely powerful in low trust industries where the buyer needs a high level of trust in order to commit to a sale.
When you are the only business who has social proof and you are competing for a job, your chances of success are much higher than the others. This can give a huge advantage to your company.
In this case, Clark’s have used the testimonial of a massive company to validate and highlight the quality and professionalism they bring to the table. They will use this video in many ways to increase their revenue.
Some of the ways you can use this social proof are in tenders, emails, the follow-up process, in proposals, on landing pages and in your marketing. There are many other ways you can implement social proof to get attention for your business.
Video Is The Best Social Proof
Of course, there are types of social proof that are more effective than others. The way that you deliver a message is equally as important as the message itself. It can be the difference in the message being successful or a failure.
Video is proven to be the best medium to deliver a message that people will remember and engage with. This is because we process visual information much faster than audio or text.
People believe what they see more than if they heard or read the same information. This means that your audience is more likely to trust you after watching a video of your social proof rather than reading it.
Using video gives you the best opportunity and foundation to stand out from your competition and disrupt your industry.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.