Summary

Nothing says quality more than when your product plays an important part in helping others secure first place in any competition.

What another powerful Case Study from Vetalogica! This time looking at the other end of their supply-chain.

Working with Vetalogica to showcase some of the best part of them; their farmers, and customers and their pets, has been an incredible journey so far.

Vetalogica has a large number of satisfied customers and animals, and so it made it challenging to choose a specific story to highlight. So, they chose a unique story that would really communicate the benefits that both the owner and animals experience.

Resources & Links

Check out Vetalogica’s Business Overview Story here:

Or, check out their other Case Study here and you can learn where Vetalogica’s pet food comes from in Australia:

Transcript

Just going out and having fun. I love being out in the forest with my dogs. Your one team say it’s an amazing feeling just going out and trusting your dog. I was quite young when the cartoon Boto came out. I watched that and all I wanted to do was just run sled dogs. That’s all I wanted to do with my life. I’ve used quite a few premium dog foods. Foods that come from America and other Australian foods, but they weren’t themselves, so they were like kind of slow. Their coats aren’t nice and shiny, and their skin isn’t soft. So, I was looking for a better premium food that was also Australian made and Australian owned and I just happened to see my local dog food provider. I looked over the ingredients and I just bought it straight away. There is a family owned brand out there that is still Australian. It is a very high-quality food and I hope that with my dogs racing as well as they do that other people see that.

Their coats aren’t nice and shiny, and their skin isn’t soft. So, I was looking for a better premium food that was also Australian made and Australian owned and I just happened to see my local dog food provider. I looked over the ingredients and I just bought it straight away. There is a family owned brand out there that is still Australian. It is a very high-quality food and I hope that with my dogs racing as well as they do that other people see that.

Currently I’m feeding them Vetalogica the kangaroo formula. I’ve never given them a food where their coat is so healthy. If you’re feeding them something that isn’t great for them, you can tell on a darker dog because it’s not shiny. I found that because it’s a more of a natural, slow release energy. Rhone especially can run longer with the longer tracks that we do, so he can sprint around the whole track and still has something left in the tank for him to just get over that line. Just that a little bit quicker. Just like any child, you want them to have the best, the best of the best. My dogs, my children, they are my family.