Bizvideo Case Study | Kai KonstructProject
Kai Konstruct | Case Study
This Case Study Video shows the importance of using video in your sales process.
Tim From Kai Konstruct tells us how impactful using video has been for his small business. Kai Konstruct is a family owned custom home builder on the Gold Coast.
One of the biggest challenges for small business owners is communicating their story or message across to their audience in an effective way. Tim’s problem was packaging that story and presenting it in a way that would leave people touched and emotionally connected to his company.
Use Story to leave a Lasting Impact
We don’t just do video like every other video production company. We use story to impact every area of the business. It is not contained in just the video.
Not many other custom home builders were doing video so he saw that as an opportunity to be different from his competition and stand out from the crowd.
We started the journey with Tim by going into our Story Development Session. This is where we dive deep into who he is and why he created his company. We create the story of his company and design it in a way that will leave the biggest impact on the audience. After we have crafted the story we go into the different visuals required to show the story. We do this process with any company we work with, big or small.
After the video was completed, Tim, his Wife, and son came into the office for the first viewing. They were left in tears as their business came to life in front of them. This is exactly the impact we were going for.
Tim now uses the video in his sales process to validate leads and close deals. It has directly impacted the bottom line of his business. The story of the video also inspires himself and his team and reminds them why they wake up every day and do what they do.
This is the power of storytelling through video.
The Kai Konstruct Branding Video:
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.