We put together 9 ways you can grow your business using video in 2018.
So, how can you stand out from the crowd?
Just saying that you help people won’t do it.
But showing them how you do will.
Testimonial videos vividly demonstrate how you’re making a positive impact on your customers’ lives.
People trust other customers’ opinions. That’s why Yelp and other ratings platforms are so popular. So why not let your satisfied customers tell your audience why they love your business?
Testimonials are powerful, and they play an important role in building your brand credibility and converting leads.
Here is a Testimonial video we did for a recruiting company. See for yourself why customer testimonials are the most effective type of video content.
With the right Recruitment Video, you can win the war for the best talent.
Better yet, a Recruitment Video won’t just help you attract top employees, but also those who are a strong fit for your company. Have you ever tried to get a sense of a company’s values, mission, and culture based on an ad they posted to a job board? It’s not easy. But with a Recruitment Video, you can really sell the culture and lifestyle that comes with becoming a member of your team.
It’s the best way to help your future employees see themselves in your organization and get a sense of your company’s culture.
CartonCloud has a fast, dynamic team and they were growing fast. They didn’t have the luxury of waiting around for the right people to join their team – they needed to go out and start finding them right away. Thanks to this Recruitment Video, they’re getting new, high quality employees almost every week.
You don’t usually hear from the people who decide not to buy your products or services. And that’s a problem. They won’t voice their concerns and you won’t have an opportunity to address them.
Unless you create a Content Video.
Whether your potential customers are worried about price, functionality, or ease of use, your video can address these issues in a compelling way.
A Content Video is a great opportunity for any company. It’s not every day you get to solve a problem, drive engagement, and build awareness for your brand in one fell swoop.
Ivory Coat is a brand of pet food that asked us to create Content Videos to overcome objections from potential customers. With this content, they’ve managed to build trust by giving dog owners some key facts about their products. See how this video provides information and resolves potential worries without being dull or boring.
Authenticity and transparency have become rare commodities and we crave them more than ever. And vlogging has become a powerful medium to deliver the natural and unfiltered content we crave.
And it’s not just day-in-the-life videos, makeup tutorials, and viral pranks. Savvy marketers are quickly realizing that vlogging is also an effective tool for customer engagement. Few things build as much trust and familiarity as the natural and personal feel of a Vlog.
You can use your company vlog in a number of different ways:
- Introduce your staff and departments
- Showcase what happens behind the scenes
- Follow your CEO’s typical day in the office
- Highlight your participation in a major conference
- Feature interviews with major clients or corporate partners
The great thing about a Vlog is that you get to be human. It’s not all about special effects and smooth camera work – it’s about letting viewers in on your day-to-day reality. That kind of openness builds deep trust with your customer base, helps you reach new customers, and builds your profile within your industry.
Check out this Vlog we produced for an emergency vet in Australia. It will give you a real sense of what they’re truly like as a organization.
Case Study Videos
Case Studies are a bit like Testimonials but the difference is the way they’re communicated. With a Case Study, you’re highlighting some insider details on how your product or services work. It shows potential customers that there’s some real thought, planning, and smart execution that makes everything come together. And that’s a fantastic way to build confidence in what you have to offer them.
But you don’t have to sacrifice one way of highlighting your value for another. Like grilled steak and a glass of shiraz, Case Study videos and Testimonials go really great when they’re paired together.
Here’s a Case Study we filmed for a construction company. See how it highlights the ease of going through the process and working with the company.
HR Onboarding Videos
Carefully crafted videos are a great way to streamline the onboarding process while keeping it professional. Welcoming your new employee with an Onboarding Video shows a positive and inclusive work culture and will make them feel like they belong before they’ve even stepped into your office.
And it’s not just a polite courtesy: a good Onboarding Video can help calm the nerves and boost the confidence of your newest hires.
Making video a part of your onboarding process is a great way to improve engagement. How many new employees actually read all of the documents they’re given on the first day? And even fewer of them will retain the material in it. With video content, you can be sure they’ve watched it, taken in the information, and have a an easy way to refresh their memory when needed.
And that’s just one way you can use video in your onboarding procedures. Check out this welcome message from the CEO of Carton Cloud, for example.
Product Videos = More Sales
- 73% more visitors who watch Product Videos end up buying the product
- 71% of consumers think video does a better job of explaining the product and its features
- 58% of shoppers think companies with Product Videos can be trusted
People like to check out a product before they buy it. Product Videos help them do that by acting as a virtual showroom for your company.
These are the videos your customers will watch if they want to learn more about what you’re selling them. And the more they know about it, the more confident they’ll be about its value.
No one likes to make guesses about a product or hope and pray that it’ll be good. A Product Video takes all that mystery out of purchasing decisions and reassures your potential customers that they aren’t in for any nasty surprises.
Here is a Product Video we created to help Ivory Coat convert more leads. It’s featured on their website and has run as a TV ad.
There’s no doubt that training matters. But so does the platform you use to deliver that training. Video is one of the most effective training tools, with the highest rate of engagement out of any other platform.
Training Videos can be used for:
- Product education
- Soft skills training
- Software simulation
- And more
This time, we’d like to showcase a video course we made about ourselves (video content is important to our business, too!) We’re not doing this to show off, but because there’s no better way to demonstrate the value of a video than with a video that gives you value. Here’s a link to a Video Training Course we created for all of our clients. It covers what they should do to maximize their returns once they’ve built their video content.