Using Real People with Real Stories to Humanise a Technology CompanyCase Study: XBC Business Technology
Client: XBC Business Technology
The industry is known to use direct in your face marketing and sales techniques. XBC wanted to steer away from what everyone else is doing namely “look at us and what we do” and take on a friendly approach to nurture future potential clients.
XBC have gained a great reputation over the years and have some great clients. Our suggestion was to showcase their clients and tell their story to incorporate the problems XBC was able to solve for their clients. We wanted to humanise XBC’s messaging through a Customer Focused video strategy.
The major benefit with Customer Focused stories are they are a timeless asset to businesses. Leads were able to be nurtured and the videos assisted in them letting their guard down. Fuji Xerox Australia applaud XBC’s forward thinking when it comes to marketing. Major deals have been won by showcasing specific stories. XBC’s brand perception has grown to be focused more on clients.
Scope of Work
Video Marketing Strategy
Video Marketing Execution
Larry Malan | Ray White
A story about a Real Estate Principle and how XBC have been a key part in them being the leading Real Estate Agency on the Gold Coast.
Clive Hawkin | Wyndham
A story about how personal values translate into the business world and how XBC’s values are in line with Clive Hawkins from Wyndham.
Graeme Perkins | Body Corporate Headquarters
A story about Graeme and how he believed trust and exceptional customer service is the key to business success.
Jordan Powell | ARC Constructions
Jordan’s story revolves around how a small piece of equipment can have such a big outcome in his business.
Adam Southgate | Southgate Accountants
Adam’s firm relies heavily on XBC’s equipment to service their clients and have a smooth operation.
Shane Grant | Grants Law Firm
XBC’s education and communication helped Shane migrate his system successfully and as pain free as possible.