XBC Business Technology Case Study | HQF LawyersProject
Setting The Standard
XBC Business Technology is pulling ahead of the competition by establishing themselves as the industry leaders in their field.
The way that XBC Business Technology is doing this is by using customer testimonial videos to show off their happy customers. Another name for customer testimonial videos is case study videos.
In this video, XBC Business Technology shows how they have helped a local law firm to upgrade and maintain their phone communication systems. There is a lot of strategy in his video. It is carefully designed to reach a specific target market.
This video is designed to reach client based service businesses in the professional corporate world. The video achieves this by showing a business that fits that description. It shows the challenge that is presented when upgrading phone systems and how they used XBC Business Technology to overcome it.
By showing the customer journey and how they overcame their issue using your business, it instantly validates your services. Happy customers show the world that your business can do what it claims.
Case study videos are a highly effective form of social proof that you can use to grow your business. XBC Business Technology will be using this one to send to their prospective clients in that target market. It will help in the sales process and improve their conversion rate
Find out more about how video can help your business by clicking the banner below.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.