XBC | ARC Projects Case Study


by | May 30, 2018 | Recent Projects

Showcase Of Success

Like most businesses, XBC has many satisfied customers that they service. They understood that leveraging your happy customers to get more happy customers was a no brainer. We created a portfolio of Case Study Videos for them that installs trust into the audience. Its good to have many different testimonial videos that cover a range of different services, industries or clients that you service. The ARC Projects Case Study video is a great example of how XBC can help builders with their printing needs.

The Power Of Case Study Videos

Case study videos, also known as testimonial videos, are a huge asset when it comes to business. They can be used in a number of different ways to help build your company. They build trust and credibility in the eyes of your prospects as they can see the results of a satisfied customer. Social proof is a powerful influencer in the decision making process of a prospect. Watching a testimonial can have a massive influence on the customer if they are still undecided. For any prospective builder clients that XBC may have, this video would be a perfect example of how they are able to help and service them It may be the contributing factor that gets them over the line.

Highly Effective Video

Case Study videos are the most effective form of social proof. Video is the most effective form of communication, so when you combine social proof with video, it becomes one of the most powerful tools you can have. However creating a highly effective testimonial video takes more than just talking to a camera.

The video has to be engaging and create an emotional connection with the target audience. To achieve this connection we use story. Storytelling is at the centre of every video we create. If you have a bad story then it doesn’t matter how great your video looks, it will not get the results that you are expecting. In order to create amazing stories, we take every client through our Story Development Session. This is a carefully designed process that we use to extract the most effective story from the client. This results in powerful effective video content.

About the Author


Corné Lategan

Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.

View all posts by Corné


Follow him: