Vetalogica Naturals | OverviewProject
The Power Of Your Message
The way that you present yourself to your audience is a crucial part of the success of your business. How your audience perceive your company is everything. It will determine the future success of the company. Building your brand is so important, especially in the age of social media where anyone can instantly let all their friends know what they think about your business. You used to be able to get away with being successful by having the best product. Nowadays it not only about having the best product but having a brand that people want to believe in. They need to feel like they are a part of something when they do business with you. This is why the message of your business is so powerful. It gives your audience something that they can feel they are contributing towards.
Using Story To Create A Connection
Creating a message for your business can be a challenging task. How do you know that the message you create will be well received by your audience? The best way to ensure that you communicate effectively with your audience is to use your story. Every business has a story that is unique to them. This means that your story becomes a point of difference from your competition as they cannot copy or use it. Storytelling is the most effective way to ensure that your viewer walks away with an emotional connection to your brand. Your Story is so powerful as it builds trust with the audience and breaks down the barrier of unfamiliarity. Have you ever had coffee with someone you’ve met for the first time and after you’re done you feel like you have known them forever? It is that feeling that you produce in your viewer as they connect with the story behind your business. Trust is a huge factor in the sales process, no deal is done without it. Trust is exactly what your story will build in your audience.
The Best Way To Deliver Your Story
There are many ways that you can deliver your story to your audience. Thanks to social media, you can reach a lot more people almost instantly. In a world that is crowded with noise on social media, there is one method of delivering your message that is proven to be the most effective at cutting through the noise and standing out from the crowd. Video has the highest level of engagement and retention than any other form of media. The power of storytelling in combination with visual aid is the best way to ensure that the people watching our video will connect and engage with your business. Vetalogica is a brand of pet food with a unique story that they want to tell the world. We created a business overview film for them to help package their story in a way that their audience will connect with.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.