Brand new content video where I talk about The Madness of Crowds and how using it, you can scale a SaaS company.

In this video, I talk about the madness of crowds and why it’s important to be aware of this. I’ll also talk to you, SaaS companies out there about how to use it to your advantage to scale, grow and attract more customers.

Mind you, this will be relevant to any business no matter what you have to offer. So if you don’t have a SaaS company, check it out anyway. It might just change the way you do things and enable you to scale or grow or do whatever you desire in business.

In this video I give you 5 ways people think, believe and behave.

What we cover in this video:

  1. People want to know that “it’s been done before”.
  2. If everyone believes something, “it must be right”.
  3. Your prospects and their alignment with their family, society and so on.
  4. Social Influence Theory – people will adjust themselves in order to be included.
  5. People don’t want to cause conflict by questioning.

Resources and Links:

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Example Videos:

SaaS Case Study Example: CartonCloud
SaaS Overview Video Example: PERSUIT
SaaS Case Study Example: Connx