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by | Jul 10, 2018 | Recent Projects

 

Video Is Effective, No Doubt About It

Video is proven to be the most effective form of communication. On social media, video generates over 1200% more shares than posts with text or pictures combined. Viewers retain 95% of a message from a video and only 10% of that message from reading text. With these staggering numbers in mind, you can see how video is fast becoming the number one way to take in and retain information. Right now over 500 million (Half a Billion) people watch video on Facebook every day. It only makes sense that what has been applied for pleasure and entertainment can also be applied to business. More and More businesses are starting to use video as an integral part of their marketing strategy. What type of video can you use to get your message across? There are many types of videos that you can use to get your message across. The reason that our videos are so successful is that we use a vital ingredient across all of your videos. This ingredient is Storytelling.

Story Is The Secret Ingredient

You can have the most visually spectacular video on the internet but still get almost no engagement for your company. You may get plenty of views but without a powerful story transitioning those viewers into customers may be difficult. Humans have been telling stories as long as history can remember. It has come in many forms, cave drawings, hieroglyphics, books, art and many more. Telling a story is the best way to get a message across to your audience. When Storytelling is combined with video, it creates a highly effective union that produces results. The story holds attention and creates an emotional connection in the viewer that moves them to take action. It is this connection that is responsible for the desired result being reached.

About the Author

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Corné Lategan

Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.

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