The GO2 People | Opportunity Value VideoProject
The value that this video is highlighting is perfect to describe the use of video in business. There is opportunity everywhere. The opportunity to grow and expand your company using video as a tool to get you there. Video has been around for many years now. Bigger companies have been utilising it to bring even more increase for the last two decades. As video has become readily available to any business, regardless of the size of your company, we are starting to see more companies catch on. With the rise of social media, there is no better time to start investing in videos for your company. For the first time in history, the business stage is a level playing field. Thanks to social media, a small business has the same opportunity with the same tools as a massive public company. It’s time to take advantage of the opportunity at hand and grow your business!
Grow With Video
How can you use video to help your business grow? There are many different types of video and ways that you can use it to help your business. You can use it on social media to strengthen your brand or in your sales process to build trust. Use it to train your staff or deliver a message to your investors. The applications of video in a company are almost endless. The example above is of a value video. This video is used to communicate to the public about the values of the company. It builds trust and strengthens their brand. This video will also be sent to investors and will build confidence in their investment. The implications of this video will be felt throughout their whole company. New staff learning the values of the company and applying it right from the start leads to a better representation of your brand out in the field, which leads to positive customers experiences. Building trust in your audience leads to an easier sales process as you are not having to break down the walls of distrust. You are able to more easily overcome objections which leads to a higher conversion rate and your business growing. Having videos in your company can seriously leave a huge impact in every area.
Everyones Doing It
Everyone can make a video. We have technology that is available and accessible to every person which enables us to create and distribute video. However, there is a difference in creating a video for the sake of video and creating a video that is highly effective in generating an emotional connection with your audience. Creating a video that achieves all the amazing results for your company takes one extremely important ingredient. Storytelling is what will catapult your video above the rest. The one thing that will make you stand out is the one thing that your business carries that no one else has, your story. Every business has a story that is unique to them. It is your story in every video that you create that will create a connection and move the audience to take action. If you are not using video yet then there is a massive opportunity for you to use this amazing tool to grow your business. You can find some more information on the different types of video you can use to grow your business here.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.