The GO2 People | Family Value Video


by | Jun 26, 2018 | Recent Projects

It’s All About Authenticity

In the business world today, there is a huge push towards authenticity and being genuine. This makes it easy to stand out from your competition if you use the right tool. Its one thing to actually be genuine but to show your audience that you are authentic is something else entirely. Then to get them to believe what you are presenting and to take action on it is also a challenge. There is a tool available that is highly effective at achieving these seemingly impossible feats. Use video, as simple as it sounds, there is a lot that goes into a video to make it a highly effective weapon to help grow and build your company.

Intricately Crafted For Success

Each and every video that we create is designed to achieve the purpose it was created for. When creating a video, it is so important to have the purpose of the video in mind through the whole creation process. This will ensure that every step you are taking in the process is to move the video closer to its desired purpose and achieve the desired result. To have a video that is successful there is a very important element that needs to be present. This element is storytelling. In order to capture and command attention from your audience, you need to create an emotional connection that leaves a lasting impression and moves them to take action. This can only be done through story. This will differentiate you from your competition and make you stand out. Using a video with a great story carries authenticity with it. It shows your audience that you are genuine while creating a connection that will move them to take action. It is the most effective way to get your message across.

A Strategy For Success

The GO2 People are a recently listed public company and as part of their strategy to build a successful company, they are using video to communicate their core values. They using videos to train new staff and show them what is expected when working at their company. They are also using these videos to show their audience what kind of business they are. This is an extremely effective way to build trust and credibility in their community. The video captures your attention with a moving story and creates an emotional connection. As they are a public company, displaying these videos to their investors can build confidence and assurance that their investment is well placed. At the end of the day, it is a win-win strategy that will result in helping their company grow.


About the Author


Corné Lategan

Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.

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