Persuit | Overview VideoProject
Software as a Service
The market for software as a service is growing fast. The market value of the industry is predicted to go up by 15 billion US dollars each year from 2018-2021. While that may be a great thing, it means that the competition will rise to meet demand. As competition grows, the need for a strong brand becomes vital to the success of the business. Your customers need to see that you are the best in your industry and are going to stay the best. Your brand needs to install trust and reliability as well as be authentic and approachable. One of the most valuable assets that your business can possess to make these traits a reality, is video.
Video Is King, Story Is Queen
Video is proven to be the most effective way of communicating a message to an audience. With the growing competition in the SAAS (Software As A Service) market, it is a great way to stand out from the crowd. Video allows you to communicate your message to your audience in a way that is clear and concise. That in itself isn’t enough to stand out and install trust and authenticity into your brand. If video is the king of communication then story is queen. We have been telling stories for thousand’s of years so it makes sense to do it in the most effective way possible. Creating a video that tells your companies story and shows the reason behind what you do has a huge impact on your audience as well as your team. It shows a genuine authenticity that is rare in today’s world. Using a business video is the best way to compliment your brand and build credibility and trust. It is great for your team as it inspires and shows them why they are doing what they are doing.
Persuit is all about making life easier for big corporate’s that have in-house legal teams. We created a film that explains what the software does and they can use as a sales tool to send to prospects. This film showcases the power of their software and what it is capable of doing while incorporating carefully constructed visuals that are designed to build trust and show the team in action. Persuit is the first of its kind and is pioneering SAAS in the legal industry.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.