NB Advisory | Overview VideoProject
Many small to medium-sized business owners struggle with articulating their message in a way that is effective and efficient. Have you ever asked a business owner what their company does, then listen to them speak for 5 minutes and still don’t understand exactly what it is that they do? It means that they don’t have a clear concise message and don’t know how to communicate it in a way that leaves people with a connection or lasting impression. Using video is a very efficient method of getting your message across but that doesn’t solve the first issue, the message. The best way of communicating your message is by using a simple technique that has been around for thousands of years, storytelling.
Storytelling is a Game Changer
Humans have been telling stories in different forms for as long as we have been around. If something has been around for that long it must mean that it still works. Use story to communicate your message in a way that leaves the audience with an emotional connection to your business.
NB Advisory tells their story in this video and it causes the viewer to relate to what they are doing. It builds trust in their brand and leaves a lasting impression. After watching their business overview video, you know exactly what they do and how they can help you. You are left with a clear understanding of their business and a glimpse into who they are personally. Think of it as a salesperson who gives the same flawless pitch 24/7 without making any mistakes.
Building the Message
To make sure you have a powerful message in the form of story, you need to really know your business. We have created a method of extracting a compelling story from any and every business. This is called the Story Development Session. In this session we ask the hard questions, to ‘dig deep’ to where all the good stuff is. Many business owners leave this session inspired and motivated as they are reminded why they do what they do. It is a session where we define exactly what you bring to the table and why. With the information we gather from this session we are able to have an understanding of your business that allows us to make a powerful video.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.