Summary:

The strongest differentiating factor for any business is the person or people who make that business operate. Just like a fingerprint, it is unique and unlike like any other. So why not leverage that to your advantage?

In this new content video I talk to dentists, however, this useful and often overlooked tip can be applied to all businesses in any industry.

It has been frightening to learn from many dentists of the growing disparity between supply and demand in their market. The rate at which Australian dental schools are graduating students is greater than the rate at which our population is growing.

In such a highly competitive market, dentists can no longer rely purely on great dentistry and friendly staff. Patients are wanting more, and with less brand loyalty by patients, dentists need to stand out more than ever to not only attract and convert new patients, but simply retain existing patients.

I would like to encourage you to share your story with your patients, clients, or customers. Telling your story and being transparent will help build trust and loyalty because it allows people to connect on an emotional level.

Using the power of video to tell our clients’ stories we’ve seen some remarkable results.

We would love to hear your story.

What we cover in this video:

  • What it means to standout
  • The importance of standing out
  • What makes you stand out from the rest

Resources & Links:

Book 15 Minute Phone Meeting with me:

Example Videos:

Dentist Story Video
Our Story

Transcript:

Hi, it’s Jean-Pierre from Bizvideo and I’m really excited to talk to you today about standing out in the crowd in your industry. We’ve helped hundreds of our clients do just that through the power of storytelling. It’s something that we do very well here at Bizvideo and we’ve helped builders, real estate agents and all those in the health and wellness industry. And today, I want to speak particularly to you dentists out there. Over the last few weeks I’ve been speaking to a number of dentists around Australia and one point that I commonly heard between all the dentists I spoke to, is the growing disparity between the supply and the demand for patients and dentists in the dental industry. Over the last 10 years, there’s been a doubling in the number of dental schools in Australia, which has caused a huge influx and over-supply to the market. Therefore, it is now even more important to stand out among the rest. And so I would like to encourage you to tell your story, which will help your current patients and future patients build trust and loyalty with you. If you’d like to find out more about how to go about telling your story, below this video we have a few examples of our clients that we’ve helped tell their stories and I’ve seen fantastic results, or feel free to book an obligation free 15 minute call with us and we can talk you through the process.