Element 22 Overview VideoProject
Element 22 approached us to create a Branding Video because they wanted to showcase their new range of cycling, running and swimming clothing in a unique and different way. We drew from their story and created a video that directly connects the audience with the brand on an emotional level.
The story behind the brand is crucial in creating an experience that the customer will remember and hold in high value. It is the story behind the brand that will be influential in the conversion of the sale.
It was our mission to bring out this unique story and show the audience what it means to wear the Element 22 gear.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.