Dynamite Studios Australia | Content VideosProject
The Purpose Of Content
As a business, there are a few things that you need in today’s society to be somewhat successful. One of those is a website. Every business needs a website or some form of an online page that gives the customer necessary information. That could also include some form of social media account.
There is no point in having a website or being on social media if your business doesn’t display any content. It would just be an empty page. Content is any information you give out in a place that the public can access.
Content can come in many forms including, text, images, audio, and video. The content that you are putting out should be designed to inform and educate your audience as well as move them to take action with your business.
At Dynamite Studios Australia (DSA), they are using content videos to bring across important information to potential clients.
What Does Content Achieve?
Key content on your website or social media can be used for a number of different purposes. The primary purpose is to inform your audience of an area or part of your business that you want them to know.
Content can be used in the sales process to overcome common objections that are encountered. If you can successfully communicate that message across to your audience then it will increase the chances of conversion. It also installs confidence in your business and shows that you are able to deal with whatever issues arise.
Having genuinely valuable and helpful content can assist in strengthening your brand and show your customers that you are capable of servicing them.
DSA have created content that is designed to overcome a common objection and inspire the audience to see what is actually possible. Watch the video and see if you can identify which objection this video handles.
Why Use Video Content?
It is easy to write up important content and post it online for your audience. This is something that you should do, however, if you want your audience to receive the message and act on it, then you need to be a little more creative.
Video is a great way to ensure that your message is being received. Video is the most effective form of communicating a message to an audience.
Video content is the key to getting your important messages across to your audience. Video content receives %1200 more shares on social media than content with text or images. This is something that DSA understands and is using to their advantage.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.