CSQD Content or Branding? | Content VideoProject
The Importance Of Branding
This content video from CSQD explains the importance of your branding and your content. Both are equally as important to the sustainability and longevity of your business. They have a huge impact on how your audience perceives your business. Your branding is the first impression of your company. Its the first thing that people see and the first representation of your business. The thing about branding is that your audience can tell if its done professionally or not. There is something about well designed, clean branding that is very noticeable and says a lot about your business. The professionalism that is seen in the details can install confidence in your audience.
The Power Of Content Videos
Content is also very important. Content is any form of information that your business presents publically to your audience. This can be in the form o text, photos, sound, and video. The content that you put out is there to support and lift up your brand. It is important that the content you have accurately reflects the professionalism of your business and brand. If you have poor copy or bad photos and video, it can harm peoples perception of your business. The best content that you can have as an asset for your business is video. Video is the most engaging type of content that you can have. It is proven to get more engagement than text or photo content. This makes video a powerful tool you can use to build your brand and engage with your audience. Content videos can be used in many areas of your business to help you grow.
Grow With Video
One of the most overlooked tools you can use to effectively help grow your business is video. Content videos can be used to benefit the sales and marketing areas of your business. In the sales process, you can create engaging content videos that tackle commonly faced objections in your industry. Sending these videos to prospects can overcome objection early on in the sales process without even talking to the person. On the marketing side, content videos that give free value to your audience can be great for building a strong brand. Everybody loves quality free content that may help them solve a problem or give much-needed advice on certain issues in your industry. This may lead to future business from people who you have helped through these free videos. These are just a few of the ways you could be using content videos to grow and build your business.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.