ConnX | Children's Cancer Institute Case Study VideoProject
ConnX | Saving Time and Money
Allowing businesses to concentrate on and dedicate more resources to their area of expertise is what Connx is all about. They focus on streamlining systems and processes of businesses to save hours of time.
ConnX is a modular HR software solution used to manage the entire employee life-cycle via our positional competency framework.
ConnX supports your business strategies, whether you have 50 or 5000 employees, to drive business efficiency, give you the respect and recognition and ultimately make your life easier, allowing you to add real value to your business.
This software is extremely valuable for businesses, it can potentially save thousands of dollars and hours.
The challenge that presents itself for ConnX is communicating the value that they can bring to their target market. You can have the best product in the world but if you can not show your target market the value it can bring them, it will not work.
That’s where storytelling comes in.
The secret to a high performing video is storytelling. Storytelling has been around for thousands of years. Its how we have been communicating with each other since the beginning of time.
Storytelling is the best way to connect with your target audience. It creates a connection that forms the foundation of trust that moves them to take action.
In a case study, the story of how your business has helped someone or another business can be very powerful. The type of industry or person that is the subject of the video, can directly relate to a specific type of person or business in your target market.
This case study, for example, can directly relate to other research institutes and facilities that are going through the same problems. When they watch this video, they can see how a business just like theirs was able to overcome their problems by using Connx.
This form of social proof is highly effective and can help to increase sales conversion.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.