Cold Xpress Business Overview VideoProject
Cold Xpress Business Overview Video
Story is something that everyone uses. We tell stories on a daily basis. It is the method we use to communicate and create a connection with each other.
Cold Xpress knows the power that storytelling holds in business so they commissioned us to create a business overview film. This video gives an insight into this family run business that has been going for 20 years.
The video is designed to create an emotional connection with the viewer that leaves a lasting impression and moves them closer to taking action. This video can be used in many ways to bring value. One of the many ways that Cold Xpress can use this video will be in the sales process. Whenever they get a new lead, on the first point of contact, the video will be sent. This ensures that before they even talk, the lead knows exactly who they are and what they do. They will have formed a connection and begun forming the trust needed to move forward with a sale.
The video effectively communicates a clear message and tells the viewer exactly what Cold Xpress does while including their story to create a highly effective way of delivering a message to an audience.
Video is proven to be the best way to get a message in front of your audience. It has the highest engagement out of any other content. This means you can get your message to more people that will connect with your brand.
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.