Peugeot, Reebok “Be You” & Coca Cola GoldBizvideo Curation
The common theme for this week revolves around specific ads that caught my attention. What I like about these ads are they all have a story and blends into content rather than ‘hey check us out’ media.
These videos are all for big brands but I wanted to look at where advertising is going.
As I suspected, it’s going into a entertainment direction where companies won’t be selling or using direct marketing to reel us in, instead creating content that we enjoy and want to feel part of.
What makes this ad so attention grabbing is the fact that the creators knew who the story was about. All the imagery is directed to a very specific personality and I have huge respect for that.
If you are a potential customer of Peugeot and its product you will feel a sense of connection and it will win you over.
I’ve watched this piece a couple of times over the last few months and I find myself thinking about it every now and then.
I think there are a few factors why I enjoy this story so much but I think most importantly the creators have gone extremely deep and have found a way to create awareness to the people that feel like Mynijah in this film.
In most cases, have all felt this way, and that is why it may appeal to so many. In essence, Reebok have created a sense of community or something to be part of.
The reason I enjoyed this video was mostly because of the imagery and cinematography. A suppose a big budget will allow one do create a piece like this but I must say it was well done.
They also did well to combine the personal stories into one common theme.
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About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.