How we use "Desire" to "Engage"Episode 002
Story is all around us!
I wouldn’t be surprised if you remember stories that were told to you 20, 40 or even 60 years ago.
In the next few episodes I will be breaking down the formula that we use to help engage an audience.
Today we start with “Desire” and why’s it’s so important.
The Story Formula:
- Desire (You are here)
- Conflict (Click here to view the episode on conflict)
- Journey/Solution (Coming soon)
- Results (Coming soon)
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.
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