[Episodes] How we use Conflict to Engage

[Episodes] How we use Conflict to Engage

How we use "Conflict" to "Engage" Episode 003   Conflict is important. Conflict may be seen as negative but in the world of storytelling it is a key part of moving the character to take action. Therefore it can be seen as positive. Without conflict, we have no...
[Episodes] How we use Desire to Engage

[Episodes] How we use Desire to Engage

How we use "Desire" to "Engage" Episode 002 Story is all around us! I wouldn’t be surprised if you remember stories that were told to you 20, 40 or even 60 years ago. In the next few episodes I will be breaking down the formula that we use to help engage an...
[Episodes] Recent Story by Wyndham for XBC

[Episodes] Recent Story by Wyndham for XBC

Recent Story by Wyndham for XBC Episode 001   We’ve been extremely blessed to be part of the storytelling for XBC (Xerox Business Solutions) and in this episode we want to highlight one of the recent stories we produced for this amazing company. In this episode...

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