Influence: Why do we always fall for it?

Influence: Why do we always fall for it?

Influence: Why do we always fall for it? Article 3 Why do we fall for it? We’ve never heard or seen it. Then all of a sudden we can’t stop thinking about it. Why do we get influenced so easily?  Reality vs Fiction – We’re human and we can’t tell...
What Outcomes do You Present in Your Message?

What Outcomes do You Present in Your Message?

What Outcomes do You Present in Your Message? Business Do your clients struggle to see the value you provide? Maybe you’re not communicating it properly. What is value anyway? For me, it’s clear outcomes. Stop thinking features and benefits.   In the time I’ve...

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