Use the "Journey" to Educate and "Solution" to Validate.Episode 004
This is where the fun begins.
The Journey’s purpose is to educate your future clients on what they don’t know. The Solution is there to validate what they now know through the education.
You probably know the saying – “you know what you know and you don’t know what you don’t know.”
Once they have realised what they don’t know, the solution will become evident in their own mind and the solution that will help them overcome their conflict (problem) will be in the content without you pitching to them.
The Story Formula:
- Desire (Click here to view the episode on desire)
- Conflict (Click here to view the episode on conflict)
- Journey/Solution (You are here)
- Results (Coming soon)
About the Author
Corné Lategan is the Co-Founder and a Executive Producer at Bizvideo. In his down time he enjoys hanging out with his wife & doggie, family, playing squash & golf and traveling the world. He's been in the industry since 2007 & obtained a Bachelor of Film & Television at Bond University.
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